Floyd Woodrow


Floyd Woodrow

Floyd Woodrow is the Managing Director and founder of Chrysalis Worldwide, a world leading values-based organisation. Floyd has an excellent track record of success as a Military Leader, Director, Non-Executive Director, Consultant and Negotiator. Floyd is challenging, supportive and totally committed to developing elite teams and individuals as well as offering practical and commercial value in strategic planning and execution.

Floyd has established an international reputation for designing and running leadership and elite performance training in sports, business, government, police, not for profit organisations and education.

Floyd’s early career was as a soldier in the Parachute Regiment. He spent four years with the 1st Battalion before joining the Special Air Service at the age of 22. During this time he was awarded the Distinguished Conduct Medal for his work in Iraq and an MBE for his work in Afghanistan. During his time in the military Floyd studied law and psychology and wrote his first book Learning to Learn.

Since leaving the military Floyd established his consultancy business and became a director of a number of companies in the oil and gas industry, technology and finance.

Floyd regularly lectures on leadership all over the world, recently winning a prestigious award as a high performing speaker. Floyd wrote his second book Elite “the secret to Elite Leadership and Performance in 2012 which reached the  final of the people’s book prize. His third book has just been published and is called The Warrior, The Strategist and You and outlines the “Compass for Life model for leadership and life”.

And in his own words, I was given many leadership roles at a young age, but I never really understood what leadership actually was until my mid-thirties. I wish I had been taught some of the things I now know much earlier in my life. There is no doubt in my mind that there is a common thread to the most talented people in the world and I enjoy showing people what that is.





Floyd is quite simply a one-off – a truly unique individual with extraordinary experiences and skills. He combines sensitivity, awareness and passion tempered by an understanding of the harsh realities of situations. In front of teams of people, and individuals, be they elite athletes or senior executives, he commands respect and enables group and personal insight into sharpening team and individual performance, relationships and problem solving. He embodies capability, attitude, and integrity in his special ability to develop people.  

Roger Lewis, Group Chief Executive, Welsh Rugby Union.

I have known Floyd Woodrow for a long time and have recently been working with him on a major project to enhance the mental toughness of young cricketers involved in the England and Wales Cricket Board Academy system.

Floyd is a remarkable man – he had a very distinguished career in the Army, including responsibility for the training of Special Air Services personnel and, during this period, developed a very strong interest in the psychological aspects of Training.  As a result of this interest, he developed a very broad knowledge-base regarding both psychological and physiological aspects of Training, which he brought to bear on the project on which we worked together. Floyd is a pleasure to work with – he is extremely open and honest, very creative, has no ‘ego’, and is equally task and person-focused.  His practical knowledge of high level performance across a wide range of different domains, including military, sport and business, is quite outstanding. I am pleased to have been given the opportunity to recommend him to you and I do so whole-heartedly and with absolutely no reservations whatsoever.

Lew Hardy BA MA PhD CPsychol
Professor and Head of College
College of Health & Behavioural Sciences Bangor University

Waterstones has a whole section devoted to self-help, business schools teach leadership development and most modern companies invest heavily in helping their staff realise their potential. So what makes Floyd stand out in a complicated marketplace? For me three things come to mind. Firstly Floyd is successful and you know that he has applied his ideas to great effect in his own life. So there is a good reason to listen to what he says. Secondly he gets to the heart of what makes you tick – quickly. In time you realise that he has glued together the best of current thinking with his own ideas into a single, simple model. This makes it easy to know what to do next and where you are headed.

Lastly, if he works with you then he is serious about helping you realise your potential. And he expects hard work and commitment in return. He doesn’t just ask questions and then suggest a plan that is little more than a reflection of your own ideas.

But if you need to be convinced don’t spend time thinking about my words, just look at the other people he works with.

Stephen Huxter CEO Buybox

That combination of knowledge, experience and commitment to Leadership and Development placed Floyd far above other experts we considered. I highly recommend him to you.

Bob Pennington, Assistant Chief Constable Devon and Cornwall Police

I have worked with Floyd Woodrow on a number of projects relating to the development and delivery of leadership and crisis management training.  His dynamic and incisive approach coupled with his real life experience ensured a quality of delivery that exceeded clients’ expectations.

David Goulding, Business Development Director, Britam Defence Limited

Floyd Woodrow is a man in a million!  His positive ‘can-do’ nature has been an inspiration, not only to me, but to countless people.  His energy, enthusiasm and common sense approach to life is a brilliant model that should be studied by others who want to make the most of their lives.   Floyd is a born leader who possesses the personal communication skills and emotional intelligence to motivate individuals and teams to strive for excellence.  His philosophy for personal success is equally applicable in management, industry, sport and education.  I recommend Floyd Woodrow without reservation!

Dr Neil Hawkes, International Consultant for Values-Based Education™

Floyd is an inspirational speaker who can draw on parallels from his vast leadership experience to educate and motivate athletes and coaches in the high performance sport environment.

Justine Willmott, Paralympics GB Performance Manager

Floyd’s credentials to speak about elite performance are absolute, though his real gift is his ability to communicate his message through everything he says and does.  After reading his CV and then experiencing him first hand.  I can assure everyone Floyd does exactly what it says on the tin, true authentic leadership.

Peter Moores, England Team Manager